20th January 2015

posted by AM_admin

Local inspiration!

After coming away from the Winning through creative Leadership in a VUCA world Masterclass at Lancaster University on Friday night our very own Val Hughes felt inspired! A great presentation by Kevin Roberts, Executive Chairman at Saatchi & Saatchi, was the reason for feeling so inspirational and generating many good ideas and talking points.

Kevin Roberts is local to us as he is from Lancaster and still visits Lancashire from time to time. He has a whole range of experiences from all over the world and has a no nonsense approach to business which has made him so successful. Kevin has previously worked with many big companies such as Gillette, P&G and Pepsi Cola, at Pepsi he notably executed a publicity stunt to Pepsi Canada employees where he blasted a Coca Cola vending machine with a machine gun after a speech!

During his time at Saatchi & Saatchi he helped the struggling advertising agency to become one of the best companies in the world in this field. He brought in new innovative ideas which led to big contracts and has advertised for well known brands such as Arsenal football club, New Zealand all blacks rugby team and Toyota Aygo. He even managed to find time to write a few books along the way!

We would recommend to anyone to go and listen to what he has to say at his inspirational events if you have the chance!